5 Ways to Show Local Love on Small Business Saturday
Small businesses are the heart and soul of our towns and communities. They provide jobs (in fact, two of every three jobs added to the economy are from small businesses), give our communities character, and offer unique products and services that we might not find anywhere else. And guess what? There’s a day dedicated just to them: Small Business Saturday.
What Is Small Business Saturday?
Small Business Saturday is an annual event held on the Saturday after Thanksgiving, dedicated to supporting small and local businesses across the country. Established in 2010, it serves as a counterbalance to Black Friday and Cyber Monday, which primarily benefit large retailers and e-commerce giants. On this day, consumers are encouraged to shop at small businesses, bringing vital revenue and attention to the entrepreneurs and small-business owners who bolster our local economies and communities.
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5 Ways to Support Small Business
Engaging with small businesses doesn’t have to be complicated or expensive. Below are five simple and impactful ways to show your support:
1. Buy Gift Cards
Check with some of your favorite small businesses to see if they offer gift cards or gift certificates. You might be surprised to find that many do. Even those that don’t typically offer these options may be willing to create something for you on request. Purchasing gift cards not only provides immediate cash flow to the business but also ensures that you or a loved one can enjoy their products or services whenever they please. It’s a win-win for both you and the small business!
2. Prepay if You Can
Opt to prepay for merchandise or services at your local small businesses whenever possible. Prepaying your caterer before your party or your local print shop for your order of lawn signs helps establishments fulfill orders well ahead of time and manage their demands before the peak season hits.
3. Buy Online
E-commerce isn’t just for big corporations. Local small businesses have also embraced online sales to extend their reach and offer convenience. If you’re not able to visit in person or prefer the ease of online shopping, check whether your favorite small businesses have websites or social media pages where you can make purchases. Buying online from these businesses helps them remain competitive in the digital marketplace while providing you with the products you love right at your doorstep.
4. Order Takeout and Delivery
You don’t have to dine in to support your favorite local food spot. Ordering takeout or delivery is a simple way to help restaurants boost sales from the comfort of your home. Not only will you enjoy a delicious meal, but you’ll also provide crucial support to small businesses that bring unique flavors and dishes to your community. Additionally, consider ordering directly from the restaurant instead of using third-party apps, as this can help them maximize their profits and continue serving your favorite dishes.
5. Donate
Supporting local businesses goes beyond making a purchase. Consider donating to nonprofit organizations dedicated to aiding small business owners. Your donation, big or small, can play a part in empowering the local business community to thrive and innovate.
Continue Support Year-Round
While Small Business Saturday is a special occasion to rally behind local businesses, these establishments need your support year-round to thrive. Regular engagement and patronage of small businesses can foster a vibrant and resilient local economy, creating jobs and opportunities for all.
By committing to helping local businesses, you’re making a difference in the community. We want to acknowledge your efforts and let you know that we are equally committed to supporting you in reaching your financial goals. If you have questions or concerns about managing your finances, don’t hesitate to reach out. We’re happy to help!